Our history
We’re dedicated to cultivating and protecting your wealth in the fullest sense of the word, offering multidisciplinary advisory services that not only empower your finances but also give you peace of mind in your life at large. Regardless of your family or business circumstances, regardless of your current fiscal position, we’ll help you conquer your challenges and celebrate financial freedom, whatever that means for you.
Our history
We’re dedicated to cultivating and protecting your wealth in the fullest sense of the word, offering multidisciplinary advisory services that not only empower your finances but also give you peace of mind in your life at large. Regardless of your family or business circumstances, regardless of your current fiscal position, we’ll help you conquer your challenges and celebrate financial freedom, whatever that means for you.
Our values
the financial freedom to live by yours
Integration
Securing your financial future requires a holistic, top-down perspective. This is why we offer integrated financial advice across the full spectrum of disciplines.
Integrity
We operate with uncompromising honesty and ethical standards, ensuring your financial plan is handled with the utmost transparency and respect.
Empowerment
We offer highly personalised advice that empowers you to make informed decisions that align with your financial goals and life aspirations.
Innovation
We adapt to the times, ensuring you’re benefiting from cutting-edge advice that protects your financial future without sacrificing your happiness now.
The leadership team
of your financial wellbeing
Garth
Lovelace CFP
Managing DirectorAs Managing Director of SFR Advisory Group, Garth leads the firm’s strategic direction and integrated service delivery across financial planning, taxation, real estate advisory, SMSFs and investment strategy. With over 35 years of experience in financial services, Garth is both a Certified Financial Planner (CFP®) and Realestate Licensee bringing a depth of technical expertise and leadership acumen to the group.
Garth’s career has spanned a broad range of advisory disciplines, including high-level tax strategy, retirement and superannuation planning, property portfolio structuring, and intergenerational wealth transfer. He has advised individuals, families, business owners and corporate entities, offering tailored, practical advice designed to grow, protect and transition wealth across multiple jurisdictions.
At SFR Advisory Group, Garth oversees all service lines, ensuring they are fully integrated and client-centric. He is passionate about maintaining the firm’s reputation for excellence by leading a team of skilled professionals and embedding a culture of integrity, transparency and innovation.
Under his leadership, SFR continues to expand its reach across Australia and overseas—delivering cross-border opportunities, cutting-edge advice and enduring client relationships.
Lauren
Lovelace
Partner and DirectorLauren Lovelace is a Director and Partner at SFR Advisory Group, where she plays a pivotal role in overseeing the firm’s multi-disciplinary operations across property advisory, financial services, wealth structuring and strategic investment.
With over a decade of leadership experience in the property and business management sectors, Lauren holds a triennial certificate and has facilitated over $1 Billion in sales transactions. Her previous tenure at Colliers International saw her leading Residential Project Marketing and Sales, including launches in both domestic and international markets.
At SFR Advisory Group, Lauren is instrumental in managing internal business operations, team leadership and office performance. She drives innovation through the integration of advanced technology platforms, elevating client engagement, regulatory compliance, marketing execution and operational efficiency across all divisions of the firm.
Her technical expertise, strategic oversight and client-centric approach ensure that SFR Advisory Group remains at the forefront of delivering comprehensive, high-quality advisory solutions.
Our qualifications and licences
The SFR difference
Unlike some other financial advisory services, we don’t overhype and overpromise. That’s because having absurdly large figures in your bank account doesn’t necessarily correlate with happiness. Instead, we’ll do our very best to remove money as a source of stress in your life so you can embrace the freedom you deserve.
- All the financial advisory services you need, under one roof
- Total transparency, and empowerment through education
- Securing your future without sacrificing your freedom now
- 20+ years of experience, and fully licensed in all areas
- A thriving global network, offering lucrative opportunities
Our process
to financial freedom
Booking
To begin, please call or email us. We’ll organise an in-person meeting at a time that suits you.
Meeting
We’ll go through all the ways we can improve your financial situation — no obligations.
Freedom
Now, we begin our journey together — growing your wealth and securing your future.