Meet Our Team

At SFR Advisory, we’re committed to meeting the changing family wealth needs of our clients. As a leading firm, our team of financial advice specialists are here to help you manage your wealth aligned with your personal circumstance and the shifting legislative and economic landscape.

At the heart of our business are our people. We aim to offer a holistic service for your financial needs with a dedicated and caring team.

Garth Lovelace CFP

Managing Director

Garth is the Managing Director of SFR Advisory Group and has over 30 years of financial services experience. He is disciplined in all facets of financial services including, Taxation, Real Estate, Financial Planning and SMSFs. His expertise in Estate planning and as the Managing Director of SFR Legal further demonstrates his holistic financial knowledge.

Dean Sampson CFP

Partner and Associate Director

Dean Sampson is a Partner & Associate Director of SFR Advisory and has been with the company since 2002. He has been a Financial Planner for over 17 years of whom many of his clients have been with him for over 10years. If you get the opportunity to meet Dean, you will understand why his clients love him. He is honest, loyal and very knowledgeable. Dean specialises in Direct Equities, Superannuation, Portfolio Management, Aged Care, Centrelink and Insurance. He is also an integral part of the SFR Investment Committee as well as the Compliance Manager for SFR Capital and SFR Legal to ensure only appropriate investments are presented to our clients. Dean also holds a Real Estate license where he can assist his clients when they are needing to sell, lease or buy.

Lauren Lovelace

Partner and Associate Director

Lauren is Partner and Associate Director of SFR Advisory Group of companies. She manages the SFR Property department  and team in all aspects of Real Estate. She has over 10 years’ experience of strategic and operational leadership in property, including sales and marketing. Within the property industry Lauren has significant experience; she holds a triennial certificate, has transacted over $90 million of sales, was the Manager at Colliers International for Residential Project Marketing and Sales and has successfully launched developments into offshore markets.
Lauren also leads the internal business operations of SFR Group of companies and is responsible for customer relations, technology, compliance and marketing. Lauren has been instrumental in incorporating the very latest global client relationship management technology and marketing technology available. This will place SFR Advisory Group in the forefront in distributing opportunities in Australia, Singapore and New Zealand to professional and discerning investors.