Meet Our Team

At SFR Advisory, we’re committed to meeting the changing family wealth needs of our clients. As a leading firm, our team of financial advice specialists are here to help you manage your wealth aligned with your personal circumstance and the shifting legislative and economic landscape.

At the heart of our business are our people. We aim to offer a holistic service for your financial needs with a dedicated and caring team.

Garth Lovelace CFP

Managing Director

Garth is the Managing Director of SFR Advisory Group and has over 30 years of financial services experience. He is disciplined in all facets of financial services including, Taxation, Real Estate, Financial Planning and SMSFs. His expertise in Estate planning and as the Managing Director of SFR Legal further demonstrates his holistic financial knowledge.

Dean Sampson CFP

Partner and Associate Director

Dean Sampson is a Partner & Associate Director of SFR Advisory and has been with the company since 2002. He has been a Financial Planner for over 17 years of whom many of his clients have been with him for over 10years. If you get the opportunity to meet Dean, you will understand why his clients love him. He is honest, loyal and very knowledgeable. Dean specialises in Direct Equities, Superannuation, Portfolio Management, Aged Care, Centrelink and Insurance. He is also an integral part of the SFR Investment Committee as well as the Compliance Manager for SFR Capital and SFR Legal to ensure only appropriate investments are presented to our clients. Dean also holds a Real Estate license where he can assist his clients when they are needing to sell, lease or buy.

With a friendly team behind them to assist with our clients day to day needs.